The Christmas season is upon us. People will be purchasing gifts for their loved ones and acquaintances.
Can I make a suggestion? Please consider becoming a Loca-Gifter.
A Loca-Gifter, like a locavore, is a person who consumes products that are made locally – not sold locally – made locally. If you cannot buy locally made goods, try to buy handmade goods that are made within a few hundred miles of you.
Lets get back to Loca-Gifting. Local purchasing of goods and services are the lifeblood of any community. The economic term for the circulation of this money is “velocity of money“. The more we can do to keep the velocity of money high in your own communities the better it is for you and your community.
Think of it as investing in your communities workforce or food supply – which you are. It is really enlightened self-interest, which is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest.
Don’t get me wrong, I am not asking you to spend your money frivolously, just spend it locally on your needs. Preferably on goods grown or made here – not just sold here. The closer to 100% local content, the much more vibrant your community will be.
And if you are in the Niagara region, well you know that I am local!